Case studyRedesign

Be Well Dental

A dental site with its text locked inside images and buttons that went nowhere. We rebuilt it with real text, a clear headline, and call and book buttons that work on a phone.

The client: A general dentistry practice.

Be Well Dental

Screenshots didn’t load. Be Well Dental redesign on a desktop: the headline "Dental care from people who put your wellbeing first", buttons to book a new patient visit or call, and a photo of the reception.BeforeAfter

Be Well Dental, before and after. Drag the handle to compare.

After: Be Well Dental redesign on a phone: the headline, a full-width booking button and call button, and a bar at the bottom with Call and Book visit.

Before: Be Well Dental’s previous homepage on a phone: a shrunken desktop layout with tiny "About us" text.

Screenshots didn’t load. Be Well Dental redesign on a phone: the headline, a full-width booking button and call button, and a bar at the bottom with Call and Book visit.BeforeAfter

Be Well Dental, before and after. Drag the handle to compare.

Starting point

01
The About text and the dentist’s bio were images of text. Search engines and screen readers couldn’t read them, and on phones the words were tiny.
02
There was no headline. Paragraphs and list items were tagged as headings.
03
"Our services," "Get in touch" and "Book a consult" just reloaded the homepage. There was no page about treatments.
04
On phones, the site was a shrunken desktop page. The phone number couldn’t be tapped.
05
Grey text sat on a greige background, and the buttons were small outlines.
06
The booking page offered one visit with no context.
07
The map was an empty grey box, and the social icons linked to Wix’s own pages.

What we changed

Before
The About text and bio were images of text.
After
All of it is real text, in a clear heading order.
Before
No headline. Headings used out of order.
After
One headline: "Dental care from people who put your wellbeing first." It sits above two buttons: book an appointment, or call.
Before
Three buttons reloaded the homepage. No services page.
After
A new Services page. Every button goes where it says.
Before
A shrunken desktop page on phones. The number couldn’t be tapped.
After
A layout built for phones, with a bar at the bottom of the screen for "Call" and "Book visit".
Before
A thin booking page with one visit and no context.
After
A three-step booking page: choose a visit, pick a time, add your details. Call and directions sit beside it.
Before
Grey text on greige. Small outlined buttons.
After
Dark text on a light background. Solid buttons at least 52px tall.

The result

A clear headline with two clear actions.
Call and book buttons that are easy to tap, and stay on screen as you scroll on a phone.
Real text instead of text baked into images.
Text that’s easy to read on a phone.
Buttons and links that go where they say, with no empty map and no broken social links.

Be Well Dental redesign on a desktop: the headline "Dental care from people who put your wellbeing first", buttons to book a new patient visit or call, and a photo of the reception. — Desktop

Be Well Dental redesign on a phone: the headline, a full-width booking button and call button, and a bar at the bottom with Call and Book visit. — Phone

→

Next case study

Shallowford Herbs’ new homepage on a desktop: the headline "Acupuncture & herbal medicine, rooted in three generations", a call button and a photo of the clinic.

Redesign

Shallowford Herbs & Acupuncture Clinic

An old Bootstrap site with a dark menu bar and no call button became a clear, phone-friendly site. It now says what the clinic does up front and puts a call button on every page.

Read the case study

Let’s look at your site together.

Pick a time for a call about your business and your website.

Book a call Back to the homepage